Difference between revisions of "Reputation management"
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== References == | == References == | ||
Adapted from [[Wikipedia]] [http://en.wikipedia.org/wiki/Reputation/management en: wikipedia: reputation management] under the GNU Free Documentation License. | Adapted from [[Wikipedia]] [http://en.wikipedia.org/wiki/Reputation/management en: wikipedia: reputation management] under the GNU Free Documentation License. | ||
Revision as of 21:25, 28 January 2014
Reputation management involves recording a person or agent's actions and the opinions of others about those actions (i.e. one's repute or reputation). These records can then be used in a trust model in order to allow other people (or agents) to make informed decisions about whether to trust that person or not.
A reputation management system which uses pre-programmed criteria for reputation management automates the process of encouraging cooperative behavior over selfish behavior.
Reputation management is also a definition of the objective of public relations. While not all PR campaigns are manipulative or deceptive, many of the world's largest PR firms have been involved in disinformation campaigns. This ties closely to the question of negative vs. positive repute and whether positive repute without the integrity of an audit process is just dangerous - this question is most critically investigated by projects such as SourceWatch.ORG. Compare with brand management - the exploitation of positive repute to associate one's services with good things regardless of their actual comprehensive outcome, which is diametrically opposed to the goals of moral purchasing projects such as Adbusters or Consumerium.
Hello! ebfdbba interesting ebfdbba site! I'm really like it! Very, very ebfdbba good!
Very nice site!
Hello! adbeafe interesting adbeafe site! I'm really like it! Very, very adbeafe good!
Very nice site!
References
Adapted from Wikipedia en: wikipedia: reputation management under the GNU Free Documentation License.
